BASF is the world’s leading chemical company.

We regularly provide our services and resources to produce videos that serve a specific purpose. This time they wanted testimonial videos from staff members that answered the most common questions their clients would ask them.

Similar to having an online FAQ section, this was done through brief clips that were straight to the point and used pictures to help deliver a more detailed response. The clips were made available on their intranet, websites and compressed in size so it can be attached to emails.

Here is the video showing them as one collective clip –