In early May we were contacted by TERRY LAY the owner of SUDO FASHION. After our catch up over coffee we found a little bit more about what SUDO was and was very impressed by the quality of their product, their premium branding style and the inroads they had been making into the domestic and international clothing markets.

They briefed us on their requirements to produce two videos that would give their audiences a behind the scenes look into their 2015-2016 summer/swimwear collection photo shoot.

They wanted something fun but professional, something which had a positive summer vibe ( although it was shot in the middle of winter ) and something that was candid and captured the natural flow of the day.

We put together two videos one showcasing the models, the environment and the clothing line. The other a candid look into what goes into capturing the looks Terry strives for in his catalogues.

The music was licensed and complemented the way the videos were edited. This type of music also ensures there is no restrictions into where the client can use to share or stream the video.

We shot it with vintage lenses to give it the same colour tones as their brand and photos, with emphasis on the summer components. Shot handheld on our smaller DSLR range so we were more blended in with their photography crew and didn’t cause much of a distraction to crew and the kid models.

Hope you enjoy it!