Adidas calls for us to join them in changing sport, in changing lives. How? By creating. So this is what we set out to do. Inspired by the Adidas’ ambassadors we set out to create a video that inspires people to push hard to succeed.

We wanted to create a narrative that inspires people to work together as a team, to lift each other up. To go back to that ancient proverb “You want to go fast, go alone, you want to go far, go together”. We ARE stronger together, and that mindset is the same for reaching any goal in life.

This video portrays man and woman standing side by side to reach their goals. They are focused, driven and determined to succeed.

As a corporate video production company based in Melbourne we drew upon all our resources to achieve the high standards the client would expect. Shot in Melbourne’s CBD on a rooftop gym (thanks to Cross Fit CBD) in winter. It was freezing, windy and it rained. This is what gave us the cool mist look, which was a nice added bonus.

Our Director of Photography / Cinematographer lit the space using a mix of k5600 Jokers an ARRi Skypanel and Kino Flo tubes. We used alot of haze ad smoke to add a sense of atmosphere and giving texture and depth to our lighting.

We are leaders in Melbourne for corporate videography from pre-production to post. Our producers worked closely with the client developing an aesthetic that nailed the brief. During the post production we pieced the narrative together, adding light flares, bokeh’s and other elements like distortions to give it that little bit extra oomph.

Brand Videography is not easy , video production in general is not easy. A certain synergy between a collective of creatives is needed to bring to life an idea that started in a board room floor. We pride ourselves in doing this in a way that can drive brand recognition and evoke audience emotions.

Get in touch for any corporate video production needs you may have.

Watch it here –

Adidas Social Media Video – Drive